2018.06.25

【June 22】Marketing Class in Course B of Business School

At, course B “Business Development Theory: Technical Skills”, in the second quarter, Professor Tomokazu Kubo, School of Commerce, Chuo University, as a part-time lecturer hereby, taught a Marketing Class, in addition to the main stream supervisory of the overall course by Associate Professor Shintaro Sengoku of Tokyo Institute of Technology, also as a part-time lecturer.

In addition to explanation about basic theories such as 4P of the Marketing Mix (Product, Price, Place, and Promotion), STP (Segmentation, Targe, and Positioning), 3 types of needs, T. Levitt’s service concept, and C. Christensen’s Jobs Theory, he introduced the specific and experience-based case studies regarding Starbucks Coffee, J!NS, and iRobot for every attendants to participate in discussion. In business development, understanding of marketing functions is important as a prerequisite for planning, and the skill of the best matching with the technical solution is also required. In addition to the ability of the lecturer, I think, his personality was reflected in the excited class.

In addition, the certificate of best business plan award was given to Mr. Suganuma of Marketing Department of SALA Corporation in A course “Business development theory: business design”. And achievement evaluation of course as feedback was given to the participants of course A.

The class scenes (June 22)

　 　　

 

The photo at the top left is a scene of awarded ” Best Business Plan Prize” to Mr. Suganuma, it right, a lecture scene by Prof. Tomokazu Kubo.

Currently, attending submission for Course C “Entrepreneurship: Basic” starting from October 12 (Friday) is also receivable.

 

Business school office: Uematsu

E-mail : office@siva.tut.ac.jp

Tel : +81 (532)-44-6964

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