{"id":111,"date":"2018-06-25T09:37:50","date_gmt":"2018-06-25T00:37:50","guid":{"rendered":"https:\/\/www.siva.tut.ac.jp\/en\/?p=111"},"modified":"2018-08-02T09:45:26","modified_gmt":"2018-08-02T00:45:26","slug":"%e3%80%90jun-22%e3%80%91marketing-class-in-course-b-of-business-school","status":"publish","type":"post","link":"https:\/\/www.siva.tut.ac.jp\/en\/news\/%e3%80%90jun-22%e3%80%91marketing-class-in-course-b-of-business-school\/","title":{"rendered":"\u3010June 22\u3011Marketing Class in Course B of Business School"},"content":{"rendered":"

At, course B “Business Development Theory: Technical Skills”, in the second quarter, Professor Tomokazu Kubo, School of Commerce, Chuo University, as a part-time lecturer hereby, taught a Marketing Class, in addition to the main stream supervisory of the overall course by Associate Professor Shintaro Sengoku of Tokyo Institute of Technology, also as a part-time lecturer.<\/p>\r\n

In addition to explanation about basic theories such as 4P of the Marketing Mix (Product, Price, Place, and Promotion), STP (Segmentation, Targe, and Positioning), 3 types of needs, T. Levitt\u2019s service concept, and C. Christensen\u2019s Jobs Theory, he introduced the specific and experience-based case studies regarding Starbucks Coffee, J!NS, and iRobot for every attendants to participate in discussion. In business development, understanding of marketing functions is important as a prerequisite for planning, and the skill of the best matching with the technical solution is also required. In addition to the ability of the lecturer, I think, his personality was reflected in the excited class.<\/p>\r\n

In addition, the certificate of best business plan award was given to Mr. Suganuma of Marketing Department of SALA Corporation in A course “Business development theory: business design”. And achievement evaluation of course as feedback was given to the participants of course A.

The class scenes (June 22)<\/p>\r\n

\u3000\"\" \u3000\u3000 \"\"<\/p>\r\n

 <\/p>\r\n

The photo at the top left is a scene of awarded ” Best Business Plan Prize” to Mr. Suganuma, it right, a lecture scene by Prof. Tomokazu Kubo.<\/p>\r\n

Currently, attending submission for Course C “Entrepreneurship: Basic” starting from October 12 (Friday) is also receivable.<\/p>\r\n

 <\/p>\r\n

Business school office: Uematsu<\/p>\r\n

E-mail : office@siva.tut.ac.jp<\/p>\r\n

Tel : +81<\/a> (532)-44-6964<\/p>","protected":false},"excerpt":{"rendered":"At, course B “Business Development Theory: Technical Skills”, in the second quarter, Professor Tom […]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-111","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.siva.tut.ac.jp\/en\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.siva.tut.ac.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siva.tut.ac.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siva.tut.ac.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siva.tut.ac.jp\/en\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":5,"href":"https:\/\/www.siva.tut.ac.jp\/en\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":118,"href":"https:\/\/www.siva.tut.ac.jp\/en\/wp-json\/wp\/v2\/posts\/111\/revisions\/118"}],"wp:attachment":[{"href":"https:\/\/www.siva.tut.ac.jp\/en\/wp-json\/wp\/v2\/media?parent=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}